Join the first 100 · Get an exclusive launch gift. · Be first to meet Morning + Night. · Join the waitlist ·
Our story
Pet wellnessgot complicated.
We thought it could be simpler.
So much of pet wellness starts when there’s suddenly something to fix — a change you notice, a concern that comes up, a new thing to manage. Then comes another product, another scoop, another thing to remember.
We wanted everyday care to feel more natural: something that could live alongside breakfast, walks and bedtime instead of becoming another routine to manage.
Mimos comes from the Spanish word for affection — the little ways we care for the ones we love. That meaning felt right for us, because our soft chews were always meant to be exactly that: a small, everyday way to do a little more for them.
Pet wellness
got complicated.
I thought it
could be simpler.
So much of pet wellness starts when there’s suddenly something to fix — a change you notice, a concern that comes up, a new thing to manage. Then comes another product, another scoop, another thing to remember.
Somewhere along the way, our pets become woven into all the little parts of our day. They’re there while we make our coffee, while we’re getting ready, following us from room to room, waiting for us to come home and somehow always ending up beside us when the day is over. And after enough time together, they start to feel a little like us too — they know our routines, mirror our moods, pick up our habits and become such a familiar part of who we are.
MISMO means “same” in Spanish. And that felt right for a brand inspired by that funny, beautiful way our lives start to blend with theirs
Pet wellness got complicated.
We thought itcould be simpler.
So much of pet wellness starts when there’s suddenly something to fix — a change you notice, a concern that comes up, a new thing to manage. Then comes another product, another scoop, another thing to remember.
Somewhere along the way, our pets become woven into all the little parts of our day. They’re there while we make our coffee, while we’re getting ready, following us from room to room, waiting for us to come home and somehow always ending up beside us when the day is over. And after enough time together, they start to feel a little like us too — they know our routines, mirror our moods, pick up our habits and become such a familiar part of who we are.
MISMO means “same” in Spanish. And that felt right for a brand inspired by that funny, beautiful way our lives start to blend with theirs.
.png)
MADE FOR
REAL LIFE
Created to fit naturally into busy days, so caring for them feels easy to keep up with.
The mismo promise
%
100 DAILY
WELLNESS
Every ingredient is chosen with a clear purpose, to support the things that matter most day to day.
Pets always
come first
Every decision starts with what makes sense for their wellbeing, not what looks impressive on a label.
.png)
HEALTHY STILL
DESERVES A ROUTINE
Having my own two cats — and spending so much time caring for other people’s pets across the UAE — made me realise something I kept seeing over and over.
Every pet was different. Different routines, different personalities, different needs. But the people who loved them were always the same — they noticed the little things, worried when something felt off, and wanted to do as much as they could to keep them feeling good.
I wanted MISMO to make that everyday care easier. Morning + Night gives pet parents a simple routine they can actually stick to, without waiting for something to go wrong first.
MISMO is coming soon.
Join the waitlist to be one of the first to try it.